80% of businesses consider Instagram engagement as the most important metric.
Instagram can generate over 4 x more interactions on Instagram compared to Facebook.
Instagram helps 80% of Instagram users decide to buy a product or service.
60% of Instagram users discover new products on the platform.
130 million Instagram users tap on shopping posts every month.
The above statistic is enough to describe how important it is for a business to be consistently present on Instagram.
I emphasize consistent present. When it comes to the Instagram algorithm along with saving, shares, comments & likes, consistency matters a lot.
When you are consistent, you get more explore and your account is suggested to other peoples too.
Consistency requires daily valuable posts. But it happens that you might run out of content.
Don’t worry I am here to help you in any possible way. In this blog, I am sharing what type of content you can post and from where you can get the content ideas for your IG post when you won’t able to make out any.
What type of content you can post?
There are so many things that you can post and people will be loved to engage with. They are listed below:
Inspirational or motivational quotes
Give a motivational or inspirational dose to your audience weekly. Don’t use the font and background that are usually used by quotes accounts. Use your brand theme, fonts, and your voice in the caption.
If you are producing a product then create a post that teaches them how to use it. If you are serving services, you can teach them how they can do for themselves.
Behind the scene
It is the most excited and engageable content. Your audience would love to watch your working process. Moreover, it increases the trust of your audience towards you.
FAQ or FIB
Answer the frequently asked questions around your business. Help your audience to understand your product or services. You can post fill in the banks kind of post which forces the audience to comment on the answer.
Testimonials or reviews
Another way to gain the trust of your new clients is by posting testimonials and reviews of your customers. Hence, always, always ask your customer for reviews and testimonials.
Before and after
You might have seen before and after posts of a parlor, salon, gym, or fitness classes but do you know, you can show before and after photos if you are providing services too. You can show how their business was going before buying your services or product and then you can show an increase in production or profit after taking your help.
Tools, Updates or Tips
Share tips, tools that will make a change in your audience’s life and keep your audience up-to-date with the latest updates and news about your business or around your niche.
Introduction of team
Let your audience know about your teammates or co-workers. Introduce their roles, skills, weakness, strength, habits, etc. You can go live with your team and have a great conversation regarding your business.
Experience
Share your good as well as a bad experience. Share the mistakes and lessons that you had got from those mistakes. Obstacles that you have come across at the early age of your career.
Throwback
#throwback, influencers or brands keep using this hashtag. Post an old photo of you, your product, or your image with a client, old memories, fun, etc.
Meme
This is one of my favourite content. I love to share a message with the meme. Now a day, now and then anything goes viral, use your message related to your business with the viral content.
Where you can get the idea?
There are so many sites on google that will give you an idea about what to post next.
Here I am listing the top three and my favorite sites (join the groups in them as per your business):
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers.
It’s helping us grow with the organic keywords. We can answer people’s questions as closely as possible.
Valuable tip
Be open to consume. This the most used strategy by me. Hence, sharing it with you. Always carry pen & paper with you or your phone will have a notepad. Because it always happens to me that I get my content ideas at any random moment.
Because we read a lot daily from social media or blog, news article, or a note on highways and then suddenly the idea pop-ups into our minds.
It is always good to write it down on the spot otherwise you will forget the complete topic.
I am hoping that for whatever reason you have started to read this blog, you got that.
If you are running out of content for your business or running out of time to be present on social media you can contact us, we are more than happy to help you.
If you need any help in marketing your business feel free to contact us.
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