By Admin | 03 June 2021
How to spy on competitors
Does your competitor irritate you or motivates you to do more?
Never take competition as a negative way and don’t let it become a reason for stress. Because competition is always a good way to make yourself stay focused, to do more and to be more innovative in your business.
Remember the saying “A horse never runs so fast as when he has other horses to catch up and outpace”. Maureen McCormick says, “As soon as I hear the word ‘competition’ I get serious and start doing everything that I can do.”
Yes, competition or a competitor is must to make you stay focused on innovation in your business.
The best way to perform better than your competitors is by keeping the eye closer to their movements.
Keep an eye on your competitor!
No matter whether they are doing great or bad because if they are doing awesome, you will learn a new strategy.
And if they are losing, you will learn what not to do because Ottovan Bismark says “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”
1) Without tools
2) With tools
1)Spy on competitor without tool:
Here is the way to keep an eye on your competitor without using any tool.
2)Spy on competitor with tool:
Never take competition as a negative way and don’t let it become a reason for stress. Because competition is always a good way to make yourself stay focused, to do more and to be more innovative in your business.
Remember the saying “A horse never runs so fast as when he has other horses to catch up and outpace”. Maureen McCormick says, “As soon as I hear the word ‘competition’ I get serious and start doing everything that I can do.”
Yes, competition or a competitor is must to make you stay focused on innovation in your business.
The best way to perform better than your competitors is by keeping the eye closer to their movements.
Do you spy on your competitor?
If yes, continue doing it and jump on the part how to spy on competitor If not, then read the following passage.Keep an eye on your competitor!
No matter whether they are doing great or bad because if they are doing awesome, you will learn a new strategy.
And if they are losing, you will learn what not to do because Ottovan Bismark says “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”
How to spy on competitor ?
Spying can be done in two ways.1) Without tools
2) With tools
1)Spy on competitor without tool:
Here is the way to keep an eye on your competitor without using any tool.
- Monitor their social media strategy which includes how they tell a story, their collaborations with other brands and individuals, post format and scheduling, etc.
- Watch their videos & tutorial on YouTube or IGTV
- Read their blogs and monitor service or product page as these two-part is always the main portion of any website.
- Look how they respond to comments and reviews.
- Last but not the least, make them your friend so that you can get closer to their business. It helps you to understand other strategies rather than online marketing.
2)Spy on competitor with tool:
- For SEO:
- Screaming Frog The Screaming Frog SEO Spider is a website crawler that extracts data and audits for common SEO issues to help you boost onsite SEO.
It’s free to download and this version crawls 500 URLs, or you can purchase a license to remove the limit and gain access to additional features.
link : https://www.screamingfrog.co.uk
- Alexa Traffic Rank Alexa Rank is a marketing tool developed by a third party that estimates website traffic. For competitive analysis, Internet businesses frequently employ Alexa Rank.
Alexa rankings are based on a combination of number of people who are estimated to have visited the site and the number of pages that have been read.
link : https://try.alexa.com/
- SE Ranking SE Ranking is a cloud-based platform for SEO and online marketing experts that includes a full suite of tools for site auditing, competitor analysis, website ranking, keyword recommendation and grouping, backlink tracking, automatic professional reporting, and more.
link : https://seranking.com/
- For Google Ads:
- Adbeat Adbeat gives you unrivalled access to the complicated world of digital advertising. Advertisers may use Adbeat to discover what their immediate competitors are doing and how they’re doing it.
It can show you the sources of traffic, including how the media was acquired and which publishes the advertisements were running on, in addition to seeing the ads and the messaging that was employed.
link : https://www.adbeat.com/
- Spyfu SpyFu is a cloud-based marketing tool that allows you to view (spy on) any domain’s ranking history.
You can quickly check every Google location where the domain has appeared, every keyword it has purchased on Google Ads (previously Adwords), and every ad variation it has ever published with only a few clicks.
link : https://www.spyfu.com/
- WhatRunsWhere WhatRunsWhere is an online media buying competitive intelligence service. It assists online and mobile advertisers in making more informed purchasing decisions, discovering new traffic sources, and keeping tabs on their competitors.
link : https://www.whatrunswhere.com/
- For Social Media Ads:
- SocialMention Social Mention is a basic social media search tool that compiles user-generated content from all across the web into a single stream of data.
It’s a real-time social media monitoring tool that lets you follow and measure what people are saying about your company all around the world.
link : http://socialmention.com/
- Synthesio Synthesio helps global companies measure the effect of social and mainstream media conversations through social listening tools and audience insights.
The Synthesio Social Media Intelligence Suite extracts qualitative and quantitative actionable insights from the most comprehensive data set available.
link : https://www.synthesio.com/
- Socialpeta Socialpeta is an advertising intelligence platform that can help users in the in-depth analysis of advertising trends with the detailed graphical representation of the fluctuations in an organized manner.
The massive database of Socialpeta is fetched from 69 top publishing networks across 45 countries.
link : https://www.socialpeta.com/
- For YouTube:
- Vidtao We provide tools, solutions, community, and support at VidTao to take the guesswork out of scaling your business using YouTube ads.
This research tool and library helps you identify the finest advertising from your competitors and identify the finest targeting options so you can capitalize on what’s currently working in your area.
link : https://vidtao.com/
- PowerAdSpy Poweradspy is an online Social ads tool which is influential and allows you to locate the best advertisements running on All Social platform!
Poweradspy keeps an eye on the Social ads run by your competitors and provide the winning ads for your business.
link : https://poweradspy.com/
- SocialBlade Social Blade is a social media statistics and analytics website based in the United States.
Social Blade is well known for tracking YouTube, but it also has data on Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, DLive, and StoryFire.
link : https://socialblade.com/
- For Backlinks:
- Backlinkwatch It tells you how many and what kind of backlinks are leading to your website.
It will provide “anchor” text, page rank, the total number of outbound links on that page, and the nofollow flag for each of your incoming links.
link : https://www.backlinkwatch.com/
- linkresearchtools LRT is SEO software that helps businesses increase their organic rankings in search engines like Google, which significantly rely on links in their ranking algorithms.
link : https://smart.linkresearchtools.com/
- Moz’s Open Site Explorer It reveals competitor backlink strategies and allows you to delete toxic links from your own site. Includes link profile analysis and content ideas to boost your off-site SEO.
link : https://moz.com/link-explorer
If you need any help in marketing your business feel free to contact us.
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Connect with the author of this blog on LinkedIn.